The proximity to Oregon is one of the chief geographical distinctions that can affect your online marketing presence. Web surfers searching for your particular kind of business are likely to be overrun by offers from Portland, since it is the closest metropolitan city and most online searches display results based on the searcher's geographic location, That is why you often see advertisements for Portland businesses even when you did not include the city name in your search. But Washington does have a sales tax which makes Oregon have a great advantage because shoppers will just cross over to the Vancouver in buying items for them to save. Professional service businesses in Washington are less affected by the tax however they will have a great deal with many competitors in Portland.
One of the major unique challenges facing Vancouver Washington businesses in their quest to market online is actually the city name itself, Vancouver. As residents well know, we share a name with one of the largest cities in Canada. For this reason, you would find a hard time on your search on Vancouver businesses as well as the Vancouver personal injury lawyer too.
For example, a search in Google for "Vancouver attorney" results in a list that includes mostly Canadian attorneys (called "barristers" there). Oftentimes, looking at the telephone prefix is the only way to determine which "Vancouver" the business is actually in. Identify that your business is located in the US so that your potential clients will not be confused when finding your business on the internet.
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